These days, top and middle management crave, yes, crave for data and reports.如今,高層管理人員和中層管理人員都渴望獲得數據和報告。 For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.對于公關人員而言,成功的衡量標準似乎要深入到報道中-更漂亮,更濃密,更好。