February 8, 2012
Kicking off the season of love with the ultimate gesture of luxury, Moët & Chandon presents the Rosé Impérial “Tag Your Love”. Moët & Chandon transforms the Rosé Impérial bottle into a limited-edition keepsake paying tribute to the brand’s stylish heritage and allowing champagne lovers to celebrate this season of love by creating their own personalised masterpiece.
“Being unique is the essence of luxury: Surprise your loved ones with an unorthodox gift that they will treasure! By signing the Rosé Impérial bottle, each Moët lover can elevate a romantic gesture into a moment to remember.” says Ms. Karen Ong, Director of Marketing for Moët & Hennessy Diageo Malaysia.
Reflecting Moët’s fun and flirty style, the Rosé Impérial limited edition pack comes cloaked in stylish and glamorous pink, with a specially crafted marker pen, allowing champagne lovers to create their very own Moët bottle and experience the luxury of personalisation. The “Tag Your Love” campaign is inspired by renowned graffiti artist André, or Monsieur A, internationally acclaimed for his passionate graffiti about love. Well known in the early Parisian graffiti scene, André is renowned for painting a distinctive stick-figure character, usually with a top hat and an ‘X’ in place of one of the eyes. Adorned with one’s own handwritten messages, each limited-edition is unique, creating a dazzling moment of celebration.
Moët & Chandon, the champagne of success and glamour since 1743, is transforming champagne lovers into artists. Urban edge meets classic chic in the limited edition Moët & Chandon Rosé Impérial, the most extrovert and seductive expression of the Moët & Chandon style. Express your inner graffiti artist and boldly declare your love with the unique digital experience and the customisable magnum.
Tag your love, tag your Moët!
Just in time for Valentine’s Day, this fun, customisable Rosé Impérial bottle will be exclusively available at the Moët & Chandon Rosé Impérial “Tag Your Love” showcase at Centre Court, Pavilion KL from 8th of February to the 14th of February 2012 only.
Graffiti Glamour Meets Rosé Impérial Style
You’ll be stepping up the fun and fabulousness with this ultra-customisable, limited-edition Moët & Chandon Rosé Impérial gift set. Along with a bottle of Moët Rosé, dressed in pink for the occasion, a gold marker is included for you to personalise the bottle with your very own special touch of golden graffiti glamour! The ideal keepsake for a moment you’ll want to remember!
Tag Your Moët!
Let your imagination soar and express your inner graffiti artist. Sketch, write, doodle or create a modern urban masterpiece of trendy tag art–whatever style suits you, your unique personality and the message you want to convey. And rest assured, no matter what your gift for graffiti or your talent for tagging, it’s the thought that counts…and that thought is filled with the pink, bubbly magic of Moët & Chandon Rosé Impérial!
Remember, its available at the Centre Court, Pavilion KL from 8th of February to the 14th of February 2012 only. I’ve not decided if I’ll be attending the Moët & Chandon Rosé Impérial Party, but for the rest of you people in love; its a brilliant touch of love and creativity having it personally customized just for your Valentine. See you there!