Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.

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Briefly: FEO before SEO – Website optimization for profit

Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet ...
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Briefly: Leadership from 4 Asian airlines turning a profit in Q2 2020

Imagine, in the deep of COVID-19 season, where almost every airline is languishing or even facing closure, including stalwarts, there ...
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Briefly: Exemplary customer service from a tiny watch repair shop

What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch ...
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Briefly: Leadership – customer service and warmth

The smallest things may mean the most to people, if you know how. It may be snippets of applied technology, ...
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Briefly: Leaders lead by contrarian courage despite adversity

Skechers has gone against the flow and tide, and opened MORE retail outlets in Singapore (source), despite all the onerous, ...
McGallen and Bolden - soaring high

McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category

Singapore, September 10, 2020 – McGallen & Bolden Group was named the winner of a Bronze Stevie? Award in the ...
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McGallen & Bolden wins Bronze Stevie? for 2020 Most Innovative PR Agency of the Year

We have won another Bronze Stevie? in the Asia Pacific Stevie? Awards in 2020, for Most Innovative PR Agency of ...
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3 Tips to Build a Brand in 2020

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word "Zoom" exclusively ...
plane flying PC

Crisis Communication in Brief – 2020

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches ...