Here are blog articles written by our creative lead Seamus Phan. This is not an exhaustive list and some past articles have been archived offline.

McGallen and Bolden - soaring high

5 Tips on working with Asia Pacific Media

If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to ...
sweden-stockholm

Move of EU phone number

To streamline costs, we have moved our Estonian phone number to Sweden. We will decommission the old number and fully ...
shopping

Future of Marketing may not be about personalization

I have a special love for making things work and then selling them. My first entrepreneurship journey began when I ...
Cherry blossoms blooming in Japan

Communication – Cultural sensitivity and subtlety

Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories ...
Immersivetraining insidearealisticBoeingBNGflightdeck

2 Poems for the new year – sweet freedom

Sometime towards the end of every year, I try to write a poem to reflect and to flip the page ...
in flight at 35,000 feet

Leadership – SWOT first, then go

The basics of management are often supplanted by "sexier" jargon, ideologies, or fads, especially in the 21st century. However, are ...
man on a summit

7 Smart and Wise Ways to Achieve Successful Simplicity

The recent events around the world showed me one thing - some people can make simple things ridiculously complex and ...
Kyoto, Japan

5 Recommendations for building lasting brands through heritage

If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore's ...
direct communication

Speak directly and simply for impact – avoid double negatives

All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning ...